Traackr Blog - Latest Comments

Re: What Awarding an Oscar and Finding Influencers Have in Common

Pierre-Loic Assayag — Fri, 22 Feb 2013 13:51:32 -0000

Glad I made it to the thank you list before Fluffy :) Nice timely post, Simon!

Re: Surefire Ways to Turn Off Your Influencers

David H. Deans — Sat, 16 Feb 2013 05:34:15 -0000

Evy, perhaps the best tip is to think twice before assigning a legacy PR person to do your influencer outreach.

These people rarely have the right attitude to perform this work, since many consider spamming journalists and bloggers with unsolicited emails as their primary form of communication. Their approach is impersonal and sometimes offensive. Frankly, they can do more harm to their client's reputation that most marketers realize.

Moreover, one-size-fits-all marketing practices clearly fit nobody in particular. Legacy mass-marketing is a lazy marketer's approach to the apparent segmentation challenges of today's fragmented marketplace.

Re: 3 Strategies for Kick-Starting Your Influencer Outreach

Evy Wilkins — Thu, 14 Feb 2013 20:15:04 -0000

Good point Alan about the importance of listening first, making sure you understand the dynamics of the individual and the community where they contribute. You also allude to trust -- huge piece of the influencer equation. Influencers need to be trusted by their communities in order to be influencers and you need to be trusted by the influencers in order to share you message effectively. Thanks Alan for commenting!

Re: 3 Strategies for Kick-Starting Your Influencer Outreach

abelniak — Mon, 11 Feb 2013 16:31:24 -0000

One approach that we try is to use online and offline tools (disclosure: TRAACKR is one of them) to get a sense of the "who's who" - or, to verify that we have the *correct* "who's who". From there, we use the footprint to see how often they interact online, about which topics, and where. If they are interacting in places we already take place, it makes striking up a conversation easier. However, if we are not yet a member of, say, that forum, then we'll evaluate becoming a member, and then lurk, listen, share, comment... and THEN perhaps approach that influencer. Many times for us, we reach out to those we wish to cover our news and our space, since many of our customers inherently believe what others have to say versus when we say it.

Re: Powering Top Influencer Lists with Data & Community

Evy Wilkins — Thu, 31 Jan 2013 01:19:32 -0000

Thanks Hayden -- agreed, the interesting part is how these types of lists change over time.

Re: Powering Top Influencer Lists with Data & Community

Evy Wilkins — Thu, 31 Jan 2013 01:17:32 -0000

Fun times -- it's a great resource!

Re: 4 Ways Context Impacts Online Influence… and why you should care

Aaron Pearson — Tue, 29 Jan 2013 09:13:29 -0000

Hey your Guide to Influencer Marketing link is dead.

Re: Powering Top Influencer Lists with Data & Community

Haydens30 — Tue, 29 Jan 2013 02:39:19 -0000

This is a useful and very clever way to keep a running list if the top influencers in the UK. As someone on the list, I'm very interested in how it develops.
Hayden Sutherland

Re: Powering Top Influencer Lists with Data & Community

Lee Odden — Mon, 28 Jan 2013 18:31:10 -0000

Thanks for working with us on this project Evy :)

Re: Influencer of the Month (Dec): Anthony Padilla

awmahgawdbillcosbyontv — Thu, 24 Jan 2013 10:49:48 -0000

Anthony is too damn hot :D

Re: Influencer of the Month (Dec): Anthony Padilla

Oliviaparkinsonlikespie — Wed, 02 Jan 2013 22:15:48 -0000

You can tell this is old because its talking about their 'myspace' following.

Re: Six Rules to Leverage the Power of Influencers

hi — Thu, 22 Nov 2012 11:29:19 -0000

weird stupid but cool

Re: Introducing Traackr One: The Next Step in Influencer Communication

Result93 — Mon, 12 Nov 2012 15:19:15 -0000

what?

Re: Influencer of the Month (Dec): Anthony Padilla

Vatman_Omicron — Tue, 30 Oct 2012 12:32:39 -0000

Вот пишу я по-русски и никто меня не поймет. Ееееей :3

Smosh..like me

Re: lever

Trizhamariemacale — Fri, 14 Sep 2012 21:22:32 -0000

this is true w3w?

Re: Brand Advocates Take Gold at the Socialympics?

Stephenbolt5 — Mon, 03 Sep 2012 15:40:33 -0000

Hi John,

I agree with you that social media has become a powerful marketing platform
globally. Branding on social media is always a better option. I didn't get it
why Olympic committee prohibited athletes to promote their self on social
media. Apart from that great post, thanks for sharing!

Re: The BIG IDEA Without A Name (yet)

Mark N. El-Deiry — Sun, 05 Aug 2012 23:54:03 -0000

"Just as salesforce provides the backbone to make social enterprise possible, TRAACKR provides the backbone to make it possible to identify and locate the digital thought leaders on an issue or product at a global or local scale."

*I've already mentioned to Paul that your key 3-letter acronym should be DTLs so I want an honorable mention! OR SHARES! I WANT SHARES!!

Re: The BlogWorld Influencer Photo Hunt Is On!

Deb Ng — Mon, 04 Jun 2012 14:39:37 -0000

Hi Courtney,

I sent an email to the info@traackr .com address. Please read it before leaving for BlogWorld.

Thanks so much for your enthusiasm!

Re: A Case Against Facebook IPO and for GM Pulling Out of Facebook Ads…

pierreloic — Thu, 24 May 2012 11:35:51 -0000

Thanks for stopping by Dominique. I agree that Facebook has a lot of the bricks in place to do something extraordinary for brands (that I don't think I would call reinventing ads). Based on the (real) image in my post, it's fair to say they haven't quite figured it out yet... My concern regarding the IPO move is that it really cripples a company's ability to experiment as they become much more accountable to (and penalized by) quarterly results.

As for GM or any other brand, different things work for different brands, products, industries and I wouldn't be too quick to judge whether they did the right thing for their marketing. What I called the "social media echochamber" is really this microcosm you and I belong to of people who built businesses powered by social media. It was so hard for so long in the early days of the industry that we still have this gregorian instinct to "stick together" when someone says or does something "against social media" (whatever that means). I think we're way passed the phase where we have to remind people and businesses that social is not a fade. So I guess what I'm saying is that if the experimentation in social media for GM is to pull Facebook ads because they haven't seen tangible benefits, I'm good with that.

Re: A Case Against Facebook IPO and for GM Pulling Out of Facebook Ads…

pierreloic — Thu, 24 May 2012 11:04:19 -0000

Interesting... I think it would be tricky for Facebook, especially as they are publicly traded now. Clearly investors value Facebook massive user base more than their revenue (otherwise its valuation would have been 1/5th of what it is...) and they'd be hard pressed to do anything that could jeopardize their number of active users.

That said, doing something a la LinkedIn for prosumer access may be worth a trial...

Re: A Case Against Facebook IPO and for GM Pulling Out of Facebook Ads…

Dominique Lahaix — Thu, 24 May 2012 07:41:47 -0000

Interesting post. I actually think Facebook has the potential to re-invent what an ad is. The new Timeline is a paradigm shift. It is the first solution to put in a continuum owned media (what brand put on their timeline), earned media (the fans endorsement on the brand message) and paid media.

So I think brands should rather rethink their Facebook strategy and yes this includes ads than pull out.

As for the monetization of FB. Since consumer will not pay for their FB account, the only avenue is for brands to pay for it which will always end up in some kind of ads, hopefully better and more social ones.

Re: A Case Against Facebook IPO and for GM Pulling Out of Facebook Ads…

Johnjdemarchijr — Wed, 23 May 2012 21:25:00 -0000

"My doubts stem from the conviction that advertising is not the right revenue model for Facebook."

+1. oh, sorry. like.

850 mm users, 4B revs, 1B profit. Charge $1 per user per month, and you have 10x profit. All of a sudden, stock trades at 6x multiples, not 60x revenue. True, you'll lose SOME users, but you could absolutely generate a SaaS model here.

Now, Shery Sandberg is smarter than I am, and this *may* be the long-term plan. Just sayin'...

Re: A Case Against Facebook IPO and for GM Pulling Out of Facebook Ads…

pierreloic — Wed, 23 May 2012 21:02:38 -0000

Thanks Ralf. Yes, it's too easy to criticize GM for going against the Facebook hype, but as you say, you have to look at their decision in context. That said, though GM probably made a rational marketing decision, they made a major PR faux-pas announcing it as Facebook was going IPO.

Re: A Case Against Facebook IPO and for GM Pulling Out of Facebook Ads…

Ralf Skirr — Wed, 23 May 2012 18:28:50 -0000

Great to see someone actually thinking about why GM pulled fb ads. Most bloggers are jumping at GM for the poor reason of wanting to participate in the attention that the topic got.
GM made a clear distinction between their Facebook presence and between Facebook ads. Those are 2 completely separate things, and need to be evaluated separately. GM said 'yes' to fb presence, and 'no' to ads. Makes total sense, companies have always shifted ad budgets to where the bigger ROI is achieved.

I agree with your point that fb needs to develop smarter monetization models, and I guess we'll see a lot of experimenting in the upcoming months and years.

Re: New TRAACKR feature – Add Influencers

keshalish — Sat, 05 May 2012 11:09:55 -0000

Hi Derek/Courtney,
I arrived here while googling for core.traackr.com
I don't understand this influencer, traackr, etc (too techie for me!) - but I've recently seen several visits from this site core.traackr.com/grails-cra... on my blog, going mostly to my About & Contact pages, and was wondering if someone's trying to hack my blog or what is it about?